Artists need Video Producer

With today's social media being the dominating way of announcing to the world, relying on paper flyers or paper mail marketing is not longer cost effective. Almost all artists I know have gone digital and have a website and/or post the work on instagram. Nowadays, social media is flooded and viewer scrolls faster than ever. Only interesting video would get attention because it slows down the viewer's scrolling. Yet, not any artist can produce video, and it could be expensive to hire a content producer to help them.

TECHNIQUE

11/7/20251 min read

I didn’t know I was prepared for this

My curiosity in film acting had driven me to take years of acting and filming classes. Combining that experience with the Social Media Marketing Certificate which I got while working full time in Product Management for Services, I knew that I can create something of value for the local artists. My background in fine art painting has prepared me with a good understanding of painting techniques and terminologies that artists use in making their fine arts.

Time for Giving-Back

I have all the ingredients needed to produce videos to promote artists who are art instructors for the Art League. My mission is to help the instructors and the Art League to be more noticeable on social media to expand their customer base. I also want to prove that such video production accessible and affordable to artists who need publicity to market their arts. Doing this allows me to work closely with promising artists. I can help them differentiate among each other in terms of what they can teach.

Mission Accomplished

In about four months between July and October, I have produced over 20 videos to promote local fine artists to promote their classes and workshops. That includes artist profiles, art demonstration, and student interaction in live workshop.

The Art Leagues and all the participating artists have a new tool to get more exposure. At the same time, I have gained experience in script writing, production design, mobile filming using professional app, audio, lighting, and using Final Cut Pro for editing with loyalty free background music. All that is achievable by a one-man production crew. I know with confident that video production is also a value I bring to the community.